Beef Trends




As I mentioned in my last post, I'm just back from West Virginia where I attended the Certified Angus Beef conference. It was a great opportunity to meet with chefs, talk to butchers and learn more about beef--the trends, the choices and what's on the horizon. When it comes to beef, just like chocolate or wine or coffee, the more I learn, the more I realize there is to learn. 

First a few common misconceptions, when it comes to beef:

Only some beef is grass fed. Actually all beef is grass fed. It's just a question of how it's "finished" Certified Angus Beef is finished on a feed lot and eats grain to bulk up in size and improve marbling of the meat. If you want to buy grass fed, pay attention to how it's finished. Some beef being sold as grass fed is not the same as "grass finished." 

Grass fed beef is healthier. I used to think so, but it turns out the evidence is mixed. While grass fed beef does have higher levels of omega-3 fatty acids, it's not a great source of them. And as an article in the New York Times concluded, " it�s not clear whether the nutritional differences in the two types of meat (grass fed versus conventional) have any meaningful impact on human health." Meanwhile other research challenges the benefits of grass fed over grain finished. I think the jury is out on this one.

Fresh beef is better than frozen. Not really. Freezing actually improves the tenderness of beef, since ice crystals penetrate muscle and research shows there is no real moisture loss difference between fresh and frozen meat. Beef, like chicken and pork are expected to go up in price in the coming year and since meat prices vary throughout the year, take advantage of the cost savings and consider buying frozen beef. You won't be sacrificing quality. 

And the trends�.


Bone in steaks! I saw this when I dined at Sidecut at the Four Seasons Whistler where a 52 ounce porterhouse, a 36 ounce rib eye and a 36 ounce strip steak are all served bone in and carved table side. This is a fun way to dine! I haven't done a side by side taste test of steak cooked on the bone versus off the bone, but generally speaking, meat on the bone tastes better. 


Signature grinds are a trend that is due to the popularity of gourmet burgers. It's not just the coarseness of the grind, but the very mix or meats such as short rib, prime rib, brisket or strip steak. What makes some burgers taste better than others? One secret is oleic acid. Oleic acid is the primary mono- unsaturated fatty acid in beef and accounts for about 33% of the fatty acid in beef (it's also found in olive oil) research shows that monounsaturated oleic acid does not raise cholesterol. It's this fat that is partly responsible for making meat taste so good and is found in higher percentages in very marbled beef. There is some very interesting research on this topic. Other ways burgers become "gourmet" include seasonings, fillings and toppings. My favorite to date has to be the marrow burger which is off the menu at Luella. But burgers with bacon, cheese and caramelized onions (and ground bacon in the grind), like the one at Marlowe are pretty spectacular too. 


Smaller portions. Hallelujah!  When I go to a steak house I typically order the smallest steak, or hope someone will share a large one with me (bone in perhaps?). Frankly I get tired of eating beef after about three to four bites. And I really get tired of having filet mignon be my only option for something more petite. As demand grows for smaller steaks, different cuts are showing up such as the culotte or top sirloin cap, filet of rib, cap of rib, sirloin end, chuck eye and they are very flavorful unlike the less flavorful yet tender filet mignon. For me good quality beef is a treat and a little goes a long way.

New cuts. The way beef is butchered or fabricated, is constantly evolving. Some cuts you may not have seen yet include the braison and merlot, also known as "heel" of the beef round. Both will be less expensive cuts, the braison is best for braising and the merlot can be grilled or cooked whole. 

It strikes me that there is something for everyone whether you want a big hunk of meat on the bone a gourmet burger or just a smaller portion. Which trends are you most excited about?

Disclosure: I learned about the trends at the Certified Angus Beef conference where I was a guest and my travel expenses were covered. I was not paid to write this or any other post. Special thanks to Kyle Miller and Michael Ollier for their terrific educational session and meat cutting demonstration.
 


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Chefs on Beef




When it comes to beef, the kind of you choose is truly a matter of taste and personal preference. There are different cuts, different preparations and of course different breeds. Me? I care about humane treatment of animals and healthy eating, but first and foremost I want something that tastes really good. And so do chefs. One the last day of the Certified Angus Beef conference in West Virginia I got to hang out with chefs at the bucolic Ironside Ranch. It was a great opportunity to eat, talk and learn what cuts and types of beef they serve and sell.

I spoke with three outstanding and award-winning chefs--Govind Armstrong who has been involved in a variety of different restaurants including a chain of burger joints, Keoni Chang, a corporate chef with a supermarket from Hawaii, who has a CIA culinary degree and a restaurant background and Matt Hill, a steak house chef who has also worked in fine dining and also has a CIA culinary degree. I learned while they each have their personal preferences, ultimately they all believe in offering variety to their customers.

Govind Armstrong, Post & Beam (and 8 oz Burger Bar), Los Angeles CA

I was excited to meet chef Govind Armstrong, especially after enjoying a fantastic meal he served the night before. His beef preparations included a sous vide then seared dry aged filet of strip and crisp smoked beef bacon. Govind told me he has been using Certified Angus Beef for many years, he first learned about it when he worked with chefs Mary Sue Milliken and Susan Feniger. He was impressed with the quality and has used it ever since. He appreciates the consistency and though he uses different cuts at the different restaurants he is affiliated with, he's a fan of the culotte. The tenderness and consistency mean "it's one less thing I have to worry about." 

He enjoys good quality meat and told me he has spent time in Argentina where all beef is  strictly grass fed and finished. The beef is a different texture, but one he appreciates saying it's grassier but that it's not what he wants everyday. He uses the middle meats such as the strip loin and barrel cut (a marbled part of the rib eye). He's a fan of cooking beef sous vide and adds seasonings and clarified butter to add flavor and richness. He noted different in some places like Mississippi and Louisiana, everyone tends to want their beef well done and that affects his choice of beef as well. 

Keoni Chang, Foodland Supermarkets, Honolulu HI

Keoni, a chef with a fine dining background told me he was brought on board at Foodland to improve the quality of the perishable food in the supermarket from the bakery through to the deli. The store was offering mostly Select grade beef and he felt it was important to expand the options. He likes the Choice grade and tried another company's product before settling on Certified Angus Beef. His stores also carry local and grass fed beef. The population in Hawaii is used to often using thinner cuts for Asian preparations but he says they are starting to want more thick steaks they can grill too. 

Which is best? He says it comes down to a lifestyle choice for most people and he wants to satisfy as many customers as he can. He focuses on the sub primals such as the top sirloin, rib eye, strip loin and one of his favorite, the boneless short ribs off the chuck which he says has great marbling. When it comes to the Choice grade, he points out there is a lot of variation from beef that is just a cut above Select to beef that is almost Prime. With Certified Angus Beef, he says "we are getting close to the Prime experience."

Matt Hill, Charlie Palmer Steak, Washington DC

Matt told me he chooses Certified Angus Beef for the consistency it provides. He appreciates the higher level of marbling and tender product. In taste tests he preferred Certified Angus Beef dry aged strip loins to American wagyu beef, referencing the mouthfeel in particular. 

He also buys locally raised grass fed quarters and whole animals and enjoys breaking down the product in his restaurant. For grass fed he prepares carpaccio and charcuterie, while for Certified Angus Beef he is particularly fond of the culotte. He also admitted that farm to table is easier to do with pork than with beef. 

Note: Matt was one of StarChef's Rising Stars in 2010 and has just left Charlie Palmer Steak to work at a new concept. Stay tuned! 





Disclosure: I was a guest at the Certified Angus Beef conference and my travel expenses were covered, however I was not paid to write this or any other post.


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